Many people do not realize that the Certified Farmers' Market is not a "for profit" venture. Rather, it is a non-profit program, sponsored by the Palm Springs Cultural Center, and supported in part by the municipalities in which the markets are held, by donations from businesses, friends and customers, and by government grants, when they are available. Donations keep the Certified Farmers' Market open in its three locations, and allow the farmers who sell their produce at the markets to have direct access to local consumers. It's a win-win for farmers and consumers alike, but ultimately, the continued existence of the Certified Farmers' Market depends on donations and fund raising.
Last year, the Palm Springs Cultural Center hosted a very special evening benefiting the Certified Farmers' Market, at the fabulous Casa de Monte Vista in Old Las Palmas. This year, the Palm Springs Cultural Center has decided to return to the Casa de Monte Vista on Saturday, March 19, 2011 at the Casa de Monte Vista, for another evening of food, fun and fellowship - all designed to benefit the Certified Farmers' Market. The event, which includes a wine tasting, silent auction, seated dinner with entertainment, and educational speakers, will take place from 4pm to 8pm, and feature dishes prepared by several popular local chefs.
This year’s wine tasting is once again sponsored by Young’s Market Company California and JHocker & Associates. Also returning are Hector Salvatierra, Executive Chef at the Camelot Café, and Lorraine Ornelas, Chef/Owner of Luscious Lorraine's. New this year is Paco Solano, Executive Chef/Owner of Solano Bistro. Each Chef will prepare a selection of menu items utilizing, at least in part, ingredients that have been sourced from farms that participate in the markets.
The Dave Heveron Trio is also returning this year to entertain guests with their original songs about life in the deserts of southern California, as well as many popular folk songs, and more. Along with band members Tom Maloney on acoustic bass and Rene Johnson on mandolin, Dave can be found playing at various venues in the Coachella Valley. The Dave Heveron Trio is also a regular at the Certified Farmers’ Markets.
Featured Speakers at this year’s Fundraiser include Ron Bray, Deputy Commissioner of Agriculture for Riverside County, who will be talking about the California Certified Farmers’ Market Program, and its importance to California Farmers, and California consumers. Rod and Deborah Chamberlain, owners of Wong’s Tomato Farms will also be speaking, in part about their experiences as farmers in the Coachella Valley, and also about their experiences over the years at various Southern California Farmers’ Markets.
Advance tickets to the event are $75 per person.
Tickets are on sale now at all three of the Certified Farmers’ Market locations,
and at Camelot Theatres.
For more information, call 760-898-5250.
NOTE: All the proceeds from the event will benefit the Palm Springs Cultural Center’s Certified Farmers’ Market program and are fully tax deductible.