New Certified Farmers Market To Open in City of Coachella.
The Palm Springs Cultural Center today announced plans to launch a fourth Certified Farmers’ Market location on Saturday, October 15th, 2011, in downtown Coachella. The Grand Opening of the new culturally relevant Coachella Market coincides with the re-opening of Sixth Street in downtown Coachella, and the City’s plan of revitalization. The market will take place in front of City Hall on a weekly basis thereafter.
The new Coachella Certified Farmers’ Market opens at 8am, with a special ribbon cutting at 9am with Mayor Eduardo Garcia and other local officials in attendance, and continues until 12:30pm. It will feature locally-grown fruits and vegetables, breads from Las Tres Conchitas Bakery, fresh California-grown flowers, locally roasted coffee, Mexican Cocoa and more. There will also be a local Mariachi band, chefs’ demonstrations, kids’ activities, and an ongoing health component to the market, with booths from FIND Food Bank, Hidden Harvest Food Co-op, Rabobank, the Desert Recreation District, Building Healthy Communities (sponsored by The California Endowment) and other health and community partners. Customers who qualify can sign up for the Cal Fresh EBT program at the market.
Special for Qualified EBT, WIC and/or SFMNP Customers.
EBT, WIC and/or SFMNP Customers who sign up at the market, or are already signed up for one of these programs, will be able to use their EBT, WIC and/or SFMNP cards and check booklets to receive matching funds they can use to purchase produce at the market. In addition, each week, the first one hundred EBT, WIC and/or SFMNP customers who spend at least $10 at the market will receive a FREE bag of rice and a FREE bag of beans. Matching funds have been made available through grants from The California Endowment, Wholesome Wave, and Kaiser Permanente, and the FREE bags of rice and beans are provided by the Palm Springs Cultural Center’s Certified Farmers’ Market and its market sponsors and partners.
“We are very excited to be opening this market,” said Paul Palodichuk, Certified Farmers’ Market General Manager. “We have been working with the City of Coachella and our sponsoring partners, the California Endowment, Rabobank, Wholesome Wave, and Kaiser Permanente, and other Coachella Valley partners for over a year to make this Market a reality, and we are thrilled that we can now bring affordable, locally-grown produce to Coachella area residents.”
Building a Healthy Community.
The mission of the non-profit Palm Springs Cultural Center and its Certified Farmers’ Markets does not end with their weekly markets. Rather, it extends into the local community. “We have a number of local farms involved in the markets already,” Palodichuk noted. “And we’re actively looking for additional farms to join us. We are also in the process of developing an outreach program to help local farmers get their State and County Certifications so they can participate in Certified Farmers’ Markets here in the Coachella Valley, and in neighboring communities. We believe that every farmer who wants to participate in California’s Certified Farmers’ Market program should be able to. The problem is that many of them either don’t know about the program, or they don’t know how to get certified. That’s why we and our sponsors decided to make ourselves available to help them with that process.”
Ric Supple, Chairman of the Board of the Palm Springs Cultural Center agrees. “Our mission is to build community by advancing education, and nurturing community-wide participation in the cultural arts, broadly defined. We do that with our many community events, including our Certified Farmers’ Markets. Our goal with the markets is to bring people in the community together, bring local farmers and local residents together, bring locally-grown produce to our communities, and in the process, help everyone reduce their carbon footprint.”
For additional information, contact the Certified Farmers Market at 760.898.5250 <tel:760.898.5250> , 760-285-2630 <tel:760-285-2630> (se habla Espanol), or visit us online at www.certifiedfarmersmarket.org .
The Palm Springs Cultural Center is a 501(c)(3) non-profit organization, which was established to encourage the development of the cultural arts in the Coachella Valley with a specific focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.