Locally-grown Strawberries are this week’s Fresh Pick of the Week from theCertified Farmers’ Markets. Peak Strawberry season in California runs from March through August, but because of our wonderful California climate, California-grown Strawberries are generally available year-round. In fact, California-grown Strawberries are so prolific, they account for almost ninety percent of the Strawberries that are sold in the United States.
California Farmers’ Markets (and California residents) are lucky to get the very best of the harvest because the California-grown Strawberries are picked fresh and brought to market either the same day, or the day after being picked. This is important because Strawberries taste the best, and are the most nutritious, when they are fresh from the field.
Recent studies have actually shown that Strawberries suffer a major loss of vitamin C and polyphenol antioxidants after only two days of storage. That doesn’t mean Strawberries that were picked more than two days ago won’t still be good to eat. It just means they won’t be nearly as nutritious as the fresh-picked Strawberries you’ll find at your local Farmers’ Market.
Did You Know: Strawberries, despite being the most popular “berry” fruit in the world, are technically not “berries” - at least not as far as botanists are concerned. Fortunately, most of us don’t care so much about technicalities. We simply enjoy the great taste of fresh-picked California-grown Strawberries!
Price: $4 per pack, or $10 for a 3pack
Also in Season, and available now at all locations: Potatoes, Celery, Green Onions, FRESH and DRIED Herbs, Eggs, Dates, Almonds, Oranges, Grapefruit, Chard, Eggplant, Squash, Onions, Garlic, Apples, Shallots, Beets, Green Beans, Carrots, Tomatoes, Green Tomatoes, Peppers, Lettuces, Parsley, Mint, Broccoli, Cabbage, Spinach, Radishes, Leeks, Brussels Sprouts, Asparagus, Cherimoyas, Dates . . . . PLUS, incredible artisan breads, fresh meats, cheese, fresh raw honey, California olives/olive oil/vinegars, and a wide variety of exotic Orchids and flowers.
All Certified Farmers’ Markets accept CalFresh EBT Cards, WIC Farmers’ Market Checks, and Senior Farmers’ Market Checks. The Markets also offer Market Bucks that can be purchased using charge cards or cash, then used at the market for purchases.
Palm Springs Certified Farmers’ Market: (8:00 a.m. to 12:30 p.m.) 2300 Baristo Rd. (adjacent to The Camelot Theatres)
La Quinta Certified Farmers’ Market: (8:00 a.m. to 12:30 p.m.) Old Town La Quinta at 78100 Main Street (off Calle Tampico).
Palm Desert Certified Farmers’ Market:(8:00 a.m. to 12:30 p.m.) 72-599 Highway 111 (adjacent to the Palm Desert Chamber of Commerce).
The Certified Farmers’ Markets are the Coachella Valley’s only State and County Certified Farmers’ Markets. That means all the fruits, vegetables, meats and other products that are on sale at the markets have been grown on California Certified farms. In addition, almost all the farms are located within a 90 mile radius of the markets (thus reducing the carbon footprint), and more than 60% of the products sold are “USDA Certified Organic.”
The Certified Farmers Markets are sponsored by the Palm Springs Cultural Center, a 501(c)(3) non-profit organization, which was established to encourage the development of the cultural arts in the Coachella Valley with a specific focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.