Locally-grown Strawberries are this week’s Fresh Pick of the Week from the Certified Farmers’ Market. Peak Strawberry season in California runs from March through August, but because of our wonderful California climate, California-grown Strawberries are generally available year-round. In fact, California-grown Strawberries are so prolific, they account for almost ninety percent of the Strawberries that are sold in the United States.
California Farmers’ Markets (and California residents) are lucky to get the very best of the harvest because the California-grown Strawberries are picked fresh and brought to market either the same day, or the day after being picked. This is important because Strawberries taste the best, and are the most nutritious, when they are fresh from the field. Recent studies have actually shown that Strawberries suffer a major loss of vitamin C and polyphenol antioxidants after only two days of storage. That doesn’t mean Strawberries that were picked more than two days ago won’t still be good to eat. It just means they won’t be nearly as nutritious as the fresh-picked Strawberries you’ll find at your local Farmers’ Market.
Did You Know: Strawberries, despite being the most popular “berry” fruit in the world, are technically not “berries” - at least not as far as botanists are concerned. Fortunately, most of us don’t care so much about technicalities. We simply enjoy the great taste of fresh-picked California-grown Strawberries!
Price: $ 8/3pack
Also in Season, and available now at all locations: Potatoes, Celery, Green Onions, FRESH and DRIED Herbs, Eggs, Dates, Almonds, Oranges, Grapefruit, Chard, Eggplant, Squash, Onions, Garlic, Apples, Shallots, Beets, Green Beans, Carrots, Tomatoes, Green Tomatoes, Peppers, Lettuces, Parsley, Mint, Broccoli, Cabbage, Spinach, Radishes, Leeks, Brussels Sprouts, Asparagus, Cherimoyas, Dates . . . . PLUS, incredible artisan breads, fresh meats, cheese, fresh raw honey, California olives/olive oil/vinegars, and a wide variety of exotic Orchids and flowers.
The Certified Farmers Market is sponsored by the Palm Springs Cultural Center. It operates in four locations, and on three different days of the week, as follows:
- On Saturdays in Palm Springs, from 8:00 am to 12:30 pm, adjacent to the Camelot Theatres in the Palm Springs Mall parking lot at 2300 E. Baristo Road at Farrell.
- On Saturdays in Coachella, from 8:00 am to 12:30 pm, In front of City Hall on Sixth Street.
- On Sundays in Old Town La Quinta, from 8:00 am to 12:30 pm, at 78100 Main Street, just a few blocks west of La Quinta City Hall off Calle Tampico.
- On Wednesdays in Palm Desert, from 8:00 am to 12:30 pm, at the Palm Desert Chamber of Commerce, 72-567 Highway 111.
Contact the Certified Farmers Market at 760.898.5250, 760-285-2630 (se habla Espanol), or visit us online at www.certifiedfarmersmarket.org.
The Palm Springs Cultural Center is a 501(c)(3) non-profit organization, which was established to encourage the development of the cultural arts in the Coachella Valley with a specific focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.