Certified Farmers' Market

Fresh Pick of the Week from the Certified Farmers' Markets!

Heirloom Tomatoes!

Heirloom Tomatoes are this week’s Fresh Pick of the Week at the La Quinta Certified Farmers’ Market. Heirloom Tomatoes, unlike their hybridized cousins in the grocery store, are old fashioned varieties that were grown solely for flavor (as opposed to overall appearance, disease resistance and/or their ability to remain fresh long after they have been picked).

Heirloom tomatoes have become more and more popular in recent years; largely due to their variety of flavor, texture and color. They were first rediscovered by chefs, and later by consumers eager to enjoy them. Several popular varieties of fresh, locally-grown heirloom tomatoes, many of them organically grown, and all pesticide free, are currently available at the La Quinta Certified Farmers’ Market.

Did you know: In the Middle Ages, Tomatoes, which are members of the Nightshade family, were thought to be poisonous, and were only grown for ornamental purposes. Today, we know they contain lycopene, one of the most powerful natural antioxidants. In some studies lycopene, especially in cooked tomatoes, has been found to help prevent many forms of cancer, including prostate cancer.

Price: $ 2.50 - $4.00 per pound

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