Certified Farmers' Market

Certified Farmers’ Markets to present special pre-release screening of controversial new film, Forks over Knives.

October 25, 2010 – Palm Springs, CA - On Saturday, November 13, 2010, The Palm Springs Cultural Center’s Certified Farmers’ Markets will present a special pre-release screening of the controversial new film, Forks over Knives, at the Camelot Theatres in Palm Springs.

Forks Over Knives follows the personal journeys of a pair of pioneering yet under-appreciated researchers, Dr. T. Colin Campbell and Dr. Caldwell Esselstyn, who have come to the similar conclusion that most, if not all of the degenerative diseases that afflict people today, can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods, and switching to a whole foods plant-based diet.

The filmmakers travel with Drs. Campbell and Esselstyn on their separate but similar paths, from their childhood farms where they both produced “nature’s perfect food”; to China and Cleveland, where they explored ideas that challenged the established thinking and shook their own core beliefs.

The film also follows several “reality patients” - people who have chronic conditions from heart disease to diabetes. Doctors put the idea of “food as medicine” to the test by teaching these patients how to adopt a whole foods plant-based diet as the primary approach to treat their ailments.

“Anyone who has a chronic ailment, and/or an interest in the healthful benefits of a plant-based diet will want to see this film,” said Paul Palodichuk, General Manager of the Certified Farmers’ Markets. “We’re thrilled to be able to bring this special pre-release screening to Coachella Valley residents.”

Forks Over Knives Special Pre-release Screening
Saturday, November 13, 2010
Time: 9am, with a short Q&A to follow the screening
Location: Camelot Theatres, 2300 E Baristo Road, Palm Springs CA 92262

Tickets available at the Camelot Theatres Box Office and at all three Certified Farmers’ Market locations.
$10 donation will benefit the Certified Farmers’ Markets.


The Certified Farmers Markets are sponsored by the Palm Springs Cultural Center, and operate in three locations, on three different days of the week, as follows:

- On Saturdays in Palm Springs, from 8:00 am to 12:30 pm, adjacent to the Camelot Theatres in the Palm Springs Mall parking lot at 2300 E. Baristo Road at Farrell.

- On Sundays in Old Town La Quinta, from 8:00 am to 12:30 pm, at 78100 Main Street, just a few blocks west of La Quinta City Hall off Calle Tampico.

- On Wednesdays in Palm Desert, from 8:00 am to 12:30 pm, at the Palm Desert Chamber of Commerce, 72-567 Highway 111.

The Palm Springs Cultural Center is a 501(c)(3) non-profit organization, which was established to encourage the development of the cultural arts in the Coachella Valley with a specific focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.


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