Certified Farmers' Market

Certified Farmers’ Market Fresh Pick of the Week: Pomegranates!

Fresh locally grown POMEGRANATES are this week’s Fresh Pick of the Week from the Certified Farmers’ Market.  Although POMEGRANATES have been a part of the human food chain for at least 4,000 years, their popularity in America took off only after health researchers began touting their amazing health benefits. Dubbed one of the new SuperFoods, POMEGRANATES and/or POMEGRANATE JUICE have become quite popular nowadays. And why not?  POMEGRANATES are high in vitamin C and potassium, they are a great source of fiber, they are low in calories, and they contain particularly high amounts of three different types of polyphenols - a potent form of antioxidants. The three types - tannins, anthocyanins, and ellagic acid - are all present in many fruit juices, but fresh pomegranate juice contains higher amounts of all three of them than any other juice

It is particularly ironic that Americans only became fond of POMEGRANATES after their health benefits were discovered, considering that the rest of the world has been in love with their exquisite beauty, delicious flavor, and vivid color for centuries. POMEGRANATES are also quite versatile. They can be eaten raw, or cooked – and are used as appetizers, soups, salads, main courses, sweets, preserves, and beverages. Fresh Squeezed POMEGRANATE JUICE is quite delicious as well, and can be drunk in its pure form, mixed with other juices, other beverages, used for salad dressings, or even used as a mixer for cocktails.

DID YOU KNOW: The part of the Pomegranate that we eat is the aril, or seed casing. The peel and the white pulp membranes are inedible. Sometimes called seeded apples or Autumn apples, Pomegranates figured prominently in the worship of a number of ancient Goddesses, including the Anatolian Goddess Cybele, the Mesopotamian Goddess Ishtar, and the Greek Goddess Hera. They also hold a central role in the Greek myth of Persephone, and are considered by many scholars to have been the fruit described in the Old Testament as the forbidden fruit.

Price: $ 3 per pound and up

Sidebar/Additional Information:

All Certified Farmers’ Markets accept CalFresh EBT Cards, WIC Farmers’ Market Checks, and Senior Farmers’ Market Checks. The Markets also offer Market Bucks that can be purchased using charge cards or cash, then used at the market for purchases.

Palm Desert Certified Farmers’ Market: NEW HOURS in Palm Desert only (8:00 a.m. to 1:00 p.m.). The Market will once again be held at 72-599 Highway 111 (adjacent to the Palm Desert Chamber of Commerce).

Palm Springs Certified Farmers’ Market: The Market will once again be held at 2300 Baristo Rd. (adjacent to The Camelot Theatres)

La Quinta Certified Farmers’ Market: The Market will once again be held in Old Town La Quinta at 78100 Main Street (off Calle Tampico).

The Certified Farmers’ Markets are the Coachella Valley’s only State and County Certified Farmers’ Markets. That means all the fruits, vegetables, meats and other products that are on sale at the markets have been grown on California Certified farms. In addition, almost all the farms are located within a 90 mile radius of the markets (thus reducing the carbon footprint), and many of the products sold are “USDA Certified Organic.”

The Certified Farmers Markets are sponsored by the Palm Springs Cultural Center, a 501(c)(3) non-profit organization, which was established to encourage the development of the cultural arts in the Coachella Valley with a specific focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.

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