Certified Farmers' Market

Acclaimed Author (and Farmer) Peg Moran to sign copies of her latest book, An Acre Plus: Invitation to a Growing Life at three Certified Farmers’ Market locations.

“Described as both “enchanting and educational” by one reviewer, Moran’s latest book is a must for anyone who is serious about small-scale farming.”

Author, teacher, and small flower farmer, Peg Moran’s latest book, An Acre Plus: Invitation to a Growing Life, takes an intimate look at the lives and farms of a variety of 21st century artisan farmers who grow flowers, fruit and/or vegetables and sell them directly to consumers at local Farmers’ Markets. The book begins with a look at Moran’s own farm – an acre plus flower farm, then expands its purview to include the experiences of other farms and farmers – first her neighbors, then farmers from all over (including the local Wong Tomato Farm near the Salton Sea).

Finally, having shared these unique, fascinating, and often highly personal stories, Moran ties them all neatly together to provide insight into the the current state of small scale agriculture in America, and how it fits within the quintessential vision of the American Dream – owning one’s own business, living in harmony with the land, and charting one’s own destiny.

An Acre Plus: Invitation to a Growing Life is Moran’s third book, having been preceded by Invest in Yourself and Running Your Business Successfully, both published by Doubleday. The book represents a natural progression for the author – a passionate free spirit who has lived her life as an entrepreneur, and taught entrepreneurship classes for college students, but who had during all that time, a dream of having her own small flower farm.

Peg Moran will be appearing in person and signing copies of A
n Acre Plus: Invitation to a Growing Life the week of March 21 beginning at the La Quinta Certified Farmers’ Market on Sunday, March 21st, on Wednesday, March 24th at the Palm Desert Certified Farmers’ Market, and on Saturday, March 27th at the Palm Springs Certified Farmers’ Market.

More About the Author:

Peg Moran
was raised in Connecticut, but, as an adult, moved to the San Francisco Bay area where she lived for twenty-five years. In the Sonoma wine country she followed various entrepreneurial activities and taught entrepreneurship courses at community colleges and University of California sites. In addition, she taught entrepreneurship courses in Tallin, Estonia and St. Petersburg, Russia.

Ms. Moran returned to Connecticut in 1992, and developed curriculum and taught peer-based programs for microloan lending agencies in Boston, Massachusetts, Willimantic and New London, Connecticut. In addition, she began to live another dream: to grow cut flowers for market. An inaugural member of Stonington Farmers’ Market, Ms. Moran continues to pursue agricultural interests in New England. For several months each winter, she enjoys the sunny weather in the Palm Springs, California, where she writes.

Contact the author directly at: pmoranct@gmail.com

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